10+ brands now past $1M/month

The brand with the highest AOV wins the auction.

In paid acquisition, whoever makes the most per order can afford to spend the most to win one. See what raising your AOV does to the CAC you can afford, then take the full offer and AOV playbook.

$1.44M

Upsell revenue from one funnel redesign

$100+

The AOV line that changes what you can bid

$256,617.45

Upsell revenue from one bundle selector

AOV bidding-headroom calculator

TRY IT

The brand that makes more per order can pay more to acquire one. Drag your AOV up and watch the max CAC you can afford move with it, at the same target margin.

Average order value$65

Contribution margin55%

Max CAC you can afford (break-even)

$35.75

baseline

This is the most you can pay to acquire a customer and still break even. Raise it and you outbid competitors for the same click.

Get the full offer & AOV playbook: the offers ranked, congruent test setup, and the margin math.

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